Product Designer · London
I work at the intersection of user insight, systems thinking, and craft — shaping complex products from first principle through its whole lifecycle. Designed for the biggest retailers in Japan such Yodobashi, BicCamera, Yamada Denki and Amazon Japan, I have a proven track record of delivering impactful solutions that drive business growth and enhance user experience.
Open to mid/senior roles and select freelance collaborations. Do you have an idea or project in mind? Let's connect!
LinkedIn
Selected Work
Retail · UX
Led improvement of warranty claim process, reducing steps and enhancing user experience.
02SaaS · Product Design
Proposal of a Voice Assistant feature that allows users to navigate the platform using voice commands, improving accessibility for all users.
03Electronics · Product Design
Discovery, concept testing, and iterative design across of product redesign.
About me
I believe the best design is seamless — it solves the right problem with no friction, in the right way, at the right moment. And it feels right too!
I'm a product designer based in London with 10+ years shaping physical and digital products across electronics, fashion, social entrepreneurship and SaaS. I work closely with PMs and engineers — comfortable in 0→1 exploration and scaling mature products alike. My background in Customer Experience and Marketing means I design for users with empathy and evidence, not assumption.
Naturally inquisitive and rarely still, I’m always looking for the next process or flow to refine through daily life. Having lived for extended periods in more than five countries, I continuously question how culture and behaviour shape decisions — and how design can influence both.
50+
Products shipped
10+
Design systems & Brands built
10+
Years experience
5
Industries
Testimonials
Having worked with Daniel for six years, I can attest to his exceptional reliability, profound knowledge, and unwavering trustworthiness. Daniel quickly became a pillar of our team and a subject matter expert, consistently serving as the go-to person for his colleagues. Throughout his tenure, I never observed a single instance of tardiness or absenteeism, which speaks volumes about his dedication and respect for his work and coworkers. His precision and attention to detail were exemplary.
Daniel has been collaborating with us for over 10 years, in our company and as a freelancer. His ability to connect with users and understand their needs has been instrumental in shaping our product strategy. He consistently goes above and beyond to deliver exceptional results.
How I work
Operational strategist specialised in streamlining Product and Design processes. I use Kanban methodologies, communications skills and marketing lens to align cross-functional teams around high-impact user outcomes.
I believe a product is only as effective as the people shaping it. My work centres on adapting systems and ways of working to help colleagues perform at their best and deliver reliable product quality.
01
Stakeholder interviews, user research, analytics review. I start by finding the real problem — not the assumed one.
02
Synthesis, opportunity framing, success metrics. I align the team around what we're solving before touching Figma.
03
From rough concepts to high-fidelity prototypes. Iterative, evidence-led, with clear rationale behind every decision.
04
Handoff, QA support, and post-launch measurement. I stay close to engineering until the right thing is live.
Problem & Context
Process & Decisions
Outcome & Impact